New product development

Author: Liu Qiusheng
Publisher:
Publish Date: 2001-04-20
Features: This book takes the company's new product as the core, introducing the impact of external environmental factors and internal conditions on new product development and related concepts. It discusses the basic principles and practical methods of planning new product strategy, organizing new product development, managing new product development processes, forecasting and evaluating new product value, and making new product commercialization decisions.