Strategic Management (Sixth Edition)

Author: Reg Johnson
Publisher:
Publish Date: 2004-01-25
Features: Since the first edition, this book has been a top-ranked strategic textbook in Europe, with cumulative sales exceeding 500,000 copies. It creatively integrates cutting-edge research from related fields—such as hypercompetition, game theory, complexity theory, knowledge economy, globalization, and flexible organizations—through three complementary perspectives (design perspective, experiential perspective, and creative perspective). With its broad vision, forward-thinking exploration, and deeply insightful ideas, the book stands out from general strategic literature and has become the preferred textbook for MBA-level strategic management courses. The book includes 87 in-text "mini-cases," 11 chapter-end "medium cases," and 37 standalone "major cases." These not only help you excel in the knowledge-based learning of strategic management in the classroom and textbooks but also encourage and guide you to engage in critical thinking and application in case discussions and practice related to strategic management. "Practice makes perfect" and "learning by doing" are concepts and methods repeatedly emphasized and throughout the book by the author, making it highly favored by managers in real-world settings. The seven translators of this book are all MBA graduates from the prestigious Cranfield University School of Business in the UK, who have received direct mentorship from the renowned professor Glynn Johnson (the author of the book). They have a deep understanding of the author's ideas, delivering passionate and meticulous translations. Coupled with careful and professional editing, this book is a trustworthy translation.