Mass Communication Dynamics: Media in the Digital Age (7th Edition) - English Original Textbook Series for Journalism and Communication

Author: Joseph Dominic
Publisher:
Publish Date: 2003-08-02
Features: In recent years, the teaching level of journalism and communication in China has been continuously improving, but there is still a certain gap compared to developed countries. In today's world, the trend of globalization is unstoppable, which is particularly evident in mass communication media. With China's entry into the WTO in 2001, it is even more imperative for journalism and communication education to promptly, comprehensively, and deeply reflect the dynamics of both domestic and international academia and industry, and to quickly narrow the gap with the advanced global standards. Nowadays, teachers and students are no longer satisfied with merely reading translated versions of excellent foreign textbooks; they urgently desire to access authentic original versions. To quickly understand and absorb the latest research findings in foreign journalism and communication, and to enhance the level of teaching research and practical work in China's journalism and communication field, China Renmin University Press has selected classic textbooks widely used by renowned journalism and communication schools in the United States for original photoreproduction. The books selected for this series are written by influential professors in the U.S. journalism and communication field, covering all important areas of journalism and communication. They comprehensively reflect the theoretical research level and practical exploration level in the field of U.S. journalism and communication, and have been widely welcomed by faculty and students of journalism and communication schools, as well as journalists in the United States and around the world. Most of these versions have been reprinted multiple times, leaving a profound and lasting impact, and have become classic textbooks in journalism and communication. While introducing the authentic English original books, this series also translates the table of contents and author bios into Chinese as a supplementary guide for readers to reference. Following this series of photoreproduced English original books, China Renmin University Press will continue to release their Chinese translations, allowing readers to compare and read both versions. It is believed that this will yield even greater benefits.