Strategic and Management in the Asia-Pacific Region (Management Case Series of the Classics of Business Administration)

Author: Philip Lorsch et al
Publisher:
Publish Date: 2001-03-17
Features: This book is divided into eight parts, featuring 26 cases that provide a detailed analysis of development strategies in the Asia-Pacific region, as well as marketing and management concepts in the Asia-Pacific region. It uses specific cases to illustrate how companies can participate in the market. Finally, it analyzes the reasons for the failures of Western companies in the Asia-Pacific region, primarily due to their mistakes in financial allocation and human resource management. What sets this book apart from most existing management case collections in China is that it is organized for teaching and learning purposes, grouping cases based on the main strategic management content they involve. Additionally, each part includes a brief introduction to the management theories and background knowledge covered in that section at the beginning of the preface.