Market research and forecasting

Author: Gong Shuming Gong Shuming
Publisher:
Publish Date: 2005-03-01
Features: This book is rich in examples and case studies, with review questions and case analyses at the end of each chapter. It effectively meets the mathematical needs of market research and market forecasting, making it suitable as a textbook or teaching reference for market research and forecasting courses in economics, business management, information management and information systems, and statistics-related majors in higher education institutions. It can also serve as a reference book or training material for a broad range of practitioners in market research, market forecasting, information management, and market research.