Author: Zhou Jian
Publisher:
Publish Date: 2005-08-24
Features: This book reveals the path to success of contemporary advertising planning elites, teaches the "packaging" techniques for creating momentum in advertising communication, and presents the latest original academic perspectives in advertising and marketing theory systems. It is the most practical and operational guidance monograph for applied disciplines in universities. It inspires and guides those unwilling to settle for mediocrity in advertising and communication.
Second propagation
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