Managerial Economics -- Basic Principles of Business Decision-Making in a Market Economy

Author: Chai Huaqi, Wang Lifang, et al.
Publisher:
Publish Date: 2004-09-19
Features: Based on a thorough and comprehensive study of domestic and international theories and thought systems in managerial economics, this book combines the authors' extensive practical experience in teaching managerial economics. It provides a relatively complete and comprehensive elaboration on the fundamental theories and methods of managerial economics, ranging from qualitative to quantitative analysis. It incorporates numerous new cases and methods, aiming to reflect the basic principles and key points of managerial economics. The book is divided into nine chapters: Chapter 1: Introduction; Chapter 2: Analysis of Market Supply and Demand Mechanism; Chapter 3: Analysis of Demand Elasticity; Chapter 4: Production Decision Analysis; Chapter 5: Cost-Profit Analysis; Chapter 6: Market Structure and Firm Behavior; Chapter 7: Pricing Practices; Chapter 8: Firms, Government, Society, and Equilibrium Analysis; Chapter 9: Game Theory and Optimal Behavior Strategies. This book is primarily intended as a textbook for undergraduate students in management and economics-related disciplines at universities and colleges. It can also serve as a textbook for graduate students in relevant fields.