Management---Principles/Methods and Cases

Author: Yang Xiaowei
Publisher:
Publish Date: 2004-12-24
Features: Management is a young discipline with rich and dynamic content. However, with the development of the economy and society and the emergence of new situations and issues, it also needs a continuous process of development and improvement. This book comprehensively integrates academic theories of management from both domestic and international perspectives, forming its basic structure around key management functions such as decision-making, organization, leadership, and control. In the field of management studies, the view that decision-making, organization, leadership, and control are the fundamental functions of management is widely shared. The book strives to reflect the latest research findings in management theory, including current focal issues in management circles, such as the ethics of management and social responsibility. Each chapter is accompanied by a case study, aiming to apply theoretical knowledge to the management practices in China and truly achieve the goal of linking theory with practice. This book can serve as a textbook for management courses in undergraduate and junior college economics and management majors, as well as for other disciplines, and is also suitable for managers engaged in practical management for study and reference.