Managerial Economics

Author: Wu Deqing
Publisher:
Publish Date: 1996-11-02
Features: This book systematically introduces the basic principles of microeconomics and focuses on their application in business management decision-making. The greatest feature of this book is its in-depth analysis of fundamental economic decision-making methods such as marginal analysis and its variant incremental analysis, which are. After reading the book, readers will discover that some traditional and customary decision-making thinking and methods are actually unscientific. The book uses a large number of typical cases and examples to illustrate the application of managerial economics. In terms of writing, it strives to be both profound and accessible, clear and easy to understand, and integrates theoretical discussions with practical methods when explaining decision-making. This is a highly applied and teaching-friendly textbook suitable for use in MBA programs, undergraduate courses, and training programs for management personnel at all levels, as well as for self-study.