Advertising design

Author: Ding Jianchao, Wang Jianbai
Publisher:
Publish Date: 2003-02-12
Features: This is a tutorial that specializes in introducing examples of outstanding design in graphic advertising. To meet the needs of readers, the book selects works of different styles, resembling a small design gallery to showcase the variations in artistic forms across different regions. The book features numerous domestic and international works to create a contrast, highlighting the differences between Eastern and Western cultures. These designers exhibit diverse thinking and expression techniques. Therefore, the book helps readers expand their design perspectives and broaden their design horizons. The authors provide concise comments on each work, using language that is easy to understand. This book combines practicality, appreciation, and artistry, making it a highly targeted professional textbook. The content of the book includes: design examples of flyers, design examples of brochures, design examples of brochures, design examples of posters and posters, design examples of newspaper advertisements, design examples of journal advertisements, design examples of outdoor advertisements. The book focuses on design and creativity, offering both fundamental theories and creative concepts, as well as classic examples and design critiques.