E-commerce—Management Perspective (Photocopy Edition) Recommended by the Department of Higher Education, Ministry of Education

Author: Efraim Turban
Publisher:
Publish Date: 2001-05-01
Features: This book constructs its framework from a management perspective, with the main theme being that e-commerce requires certain technical and supporting means. Based on this, the book discusses the implementation and management methods, main opportunities, constraints, potential problems, and risks of e-commerce from aspects such as the background and basic concepts of e-commerce, e-commerce applications, the economic and technical foundations of e-commerce, and related topics. The book emphasizes the combination of theory and practice, providing the necessary theoretical knowledge for understanding e-commerce, such as customer behavior theory and competitive economic theory. The content of the book is relatively up-to-date, elaborating on Extranets, organizational knowledge bases, Web-based supply chain systems, and e-commerce economics from both theoretical and practical perspectives. The book focuses on practicality, incorporating numerous e-commerce cases from large enterprises, small-scale companies, government agencies, and non-profit organizations throughout, which are realistic and vivid, aiding students in understanding and mastering relevant knowledge and concepts. The authors of this book possess both research expertise and extensive practical experience. It is suitable as a textbook for e-commerce courses in information management, economic management, and related fields, as well as for professionals working in e-commerce and related industries.
Content:
1. Overview of E-commerce
2. E-commerce in Retail
3. Network Customers and Market Research
4. E-commerce in Advertising
5. E-commerce in Services
6. B2B Model of E-commerce
7. Intranets and Extranets
8. Electronic Payment Systems
9. E-commerce Strategy and Implementation Plans
10. Public Policy: From Legal Issues to Personal Privacy
11. The Technical Foundations of E-commerce
12. Economics, Globalization, and Other Issues in E-commerce
Appendix A: Creating Web Pages
B: Web Programming: Enhancing Desktop Interactivity and Dynamic Data Access
C: Software Agents