Cross-border Management -- Strategic Decision-making for Multinational Corporations

Author: Written by Christopher A. Bartlett et al. (USA) and Translated by Ma Yeqing et al.
Publisher:
Publish Date: 2002-08-01
Features: With China's entry into the WTO in 2001, on one hand, the economic strength of domestic enterprises has been continuously growing, with some even embarking on international business operations and beginning to compete in foreign markets. On the other hand, foreign multinational companies have rushed into the Chinese market, leading to increasingly fierce competition between domestic enterprises and foreign multinationals. Therefore, accelerating the improvement of the international and domestic competitiveness of Chinese enterprises and fostering China's own multinational companies is not only the responsibility of the government and entrepreneurs but also the responsibility of the entire society. This book, co-authored by Christopher A. Bartlett, a professor at the Harvard Business School, and Sam Pitroda, a professor at the London Business School, provides an excellent description of the management and operational theories of renowned multinational companies, along with numerous practical case studies. The content of this book is not only highly valuable for fostering China's multinational companies but also serves as strong guidance for enhancing the management and competitive capabilities of Chinese enterprises.