Packaging design

Author: Chen Lei
Publisher:
Publish Date: 2006-07-01
Features: The packaging design education of the new century shoulders the responsibility of cultivating international vision and a global awareness among professional packaging designers. This book strives to align with the practical aspects of packaging design education in the new century, covering topics such as packaging functionality and market circulation, the historical evolution and development of packaging, the design principles and methods of flat and three-dimensional visual elements in packaging, the process and production techniques of packaging design, and the cultural characteristics of packaging design, among others. It is accompanied by a wealth of classic examples, making it rich in content and highly practical, perfectly meeting the demand for professional knowledge structure among contemporary packaging design talents.
Key Features of the Book:
- Reinterpreting the concept of packaging design in light of current market realities, emphasizing the shift from its original protective function to its modern psychological role.
- Explaining the factors driving the development of new forms of packaging design from multiple perspectives: the evolution of packaging materials, the demand for new product technologies, the development of consumer behavior, the advancement of circulation, and the evolution of marketing.
- Providing an in-depth exploration of packaging design from a broad perspective, including packaging and the market, the process and operation of packaging design, the shaping and structural design of packaging, flat visual design, printing and craftsmanship, and cultural characteristics.
- Summarizing how to complete a successful packaging design project through every stage.
- In the shaping and structural design of packaging, offering detailed explanations of complex packaging structures, which are highly reference-worthy.