Industrial Organization and Regulation

Author: Zhang Yaohui
Publisher:
Publish Date: 2006-08-01
Features: The structure of this book consists of five parts: Part I is an overview of market power, mainly introducing basic concepts and theoretical methods in Chapter 1; Part II introduces corporate theory, with more content on corporate theory than other textbooks in Chapters 2 to 4, including market demand, corporate objectives, and corporate costs; Chapters 5 to 10 form the third part, introducing relevant basic theories and analytical methods, focusing on game theory, industrial organization theory, and regulation theory; Chapters 11 to 18 constitute the fourth part, analyzing the interactive effects of corporate behaviors and public policies, with an emphasis on ten strategies for firms to establish market power, in the order of market entry, differentiation, standardization, innovation, advertising, quality, pricing, control, and other market activities, as well as the impact of other public policies; Chapters 19 and 20 form the fifth part, primarily introducing economic regulation and social regulation, as well as government regulatory operations.