PR and Etiquette

Author: Yang Xiuying
Publisher:
Publish Date: 2006-08-01
Features: Public relations is both a theory and a practice, constantly updating and improving with changes in the social environment and market competition. Strengthening the research on public relations, analyzing emerging phenomena or issues, and providing new guidance are our pursuits. This book is another achievement in our research on public relations, a product of inheritance and development. Like other public relations textbooks, this book divides the theory and practice of public relations into two major sections for elaboration. However, it also has its own unique features: on one hand, it strives to reflect the latest dynamics in public relations research and practice, and organically combines the exposition of new theories in public relations with the analysis of new case studies in public relations practice; on the other hand, given the current emphasis on etiquette education and cultural identity, this book intentionally focuses on public relations practice and etiquette. As a result, the book has a broad scope of applicability, serving as a textbook for college students in public relations, a guide for the general public in daily behavior, and a reference for business managers and employees... The content of this book includes: Overview of Public Relations, Public Relations Work Procedures, Public Relations Social Etiquette, Public Relations Goals, etc.