Newly Edited Public Relations Case Study Tutorial

Author: Zeng Linzhi
Publisher:
Publish Date: 2006-08-01
Features: Public relations is a highly applied, interdisciplinary and marginal discipline. Since it was introduced to China in the 1980s, it has immediately had a powerful impact and influence on various fields of society, demonstrating great vitality. Moreover, in daily life, we use public relations at every moment. This book selects various typical public relations cases, absorbs advanced public relations theories and scientific knowledge from both domestic and international sources, and helps readers establish a complete and systematic concept of public relations from a macro perspective. It also enables readers to deeply understand public relations and master public relations skills through practical cases. This book is divided into five parts: Introduction, Public Relations Subject, Public Relations Object, Public Relations Work Procedure, and Public Relations Practice. The "Introduction" section introduces the composition, types, usage, and limitations of public relations cases. The "Public Relations Subject" section introduces public relations cases based on the differences of public relations subjects. The "Public Relations Object" section explains different public relations operations by targeting the characteristics of different publics. The "Public Relations Work Procedure" section analyzes cases by separating the four steps of public relations, allowing readers to clearly understand the detailed practices and precautions of each step. The "Public Relations Practice" section selects some practical cases, such as crisis management, for analysis. These five parts have an inherent logical relationship, and each article also has a certain logical connection. Even the public relations cases selected for each chapter have progressive and complementary intrinsic relationships, which is beneficial for readers to achieve the effect of learning from one example to generalize to others. This book mainly introduces the subject of public relations, the object of public relations, the work procedure of public relations, and the practice of public relations.