Public Relations Planning Practice

Author: Xiong Chaoqun
Publisher:
Publish Date: 2003-04-01
Features: A secret recipe that is secretive yet not strict. Public relations planning is not equal to "beautiful women + socializing," nor is it "networking + backstabbing." Although public relations planning does not directly produce products, it infuses the soul of products and services. This book first explains the basic concepts, principles, and tasks of public relations planning in simple and vivid language, then uses specific event planning steps and arrangements as examples for readers. The book is easy to understand, with rich planning cases, making it an invaluable reference for public relations professionals. At the same time, it can also serve as an introductory learning manual for public relations planning professionals.