Management Principles (Fourth Edition)

Author: Wu Zhaoyun
Publisher:
Publish Date: 2005-12-01
Features: Management is a concept of extremely broad meaning. There are many phrases related to management, such as production management, financial management, marketing management, national management, grassroots management, bank management, warehouse management, and so on. This indicates that human society engages in various kinds of management activities, and thus there are diverse types of managers. Based on nearly ten years of teaching experience and widely incorporating reader feedback, the author has focused on absorbing new achievements from international management research, striving to make the language more concise and the content more applicable.