Introduction to Media Management

Author: Gao Fu'an
Publisher:
Publish Date: 2006-07-01
Features: This book combines the new development trends in media management from foreign media with the actual situation and development requirements of media in China. It more accurately defines the research objects and methods of media management, systematically establishes the basic content framework of media management, including media organizational management, media publicity management, media technology management, media financial management, media human resource management, media quality management, etc.