New Advertising Perspective

Author: Huang Shengmin
Publisher:
Publish Date: 2003-03-01
Features: New Advertising Perspectives is the of the renowned Chinese advertising scholar and media expert, Professor Huang Shengmin. It faithfully records the author's thinking and research findings over the past five years, selecting 44 articles published between 1996 and 2002. Among them, there are both powerful classic essays and several concise and insightful, blending profound rationality with sharp and soulful insights.