8 Marketing Management Methods Commonly Used by Top Global Companies

Author: Su Chunli H.Fred (USA)
Publisher:
Publish Date: 2003-09-01
Features: This book introduces eight popular marketing management methods in the West. These eight methods are: problem-oriented marketing research, target marketing based on differentiated market segmentation, dynamic and flexible pricing, diversified channel management, optimized promotional mix, sales force restructuring, zero-distance customer contact, and interactive online marketing. The book particularly emphasizes the summary of marketing management methods, where each method is derived from the specific experience of top-tier companies and has been repeatedly referenced and utilized by other successful enterprises.