Classic Cases of Core Competitiveness of Enterprises (EU Edition)

Author: Bao Xiaowen, Liu Kunquan
Publisher:
Publish Date: 2005-06-01
Features: The theory of corporate core competitiveness is an advanced management concept representing the characteristics of the future knowledge economy. It is an intangible, dynamic capability resource based on market competition. The theory of core competitiveness deepens the strategic perspective of corporate development from a deeper level and a longer-term view, holding profound strategic significance for the long-term development of enterprises. Learning from classics and replicating success are shortcuts to building and continuously enhancing corporate core competitiveness.
Europe is the birthplace of the Industrial Revolution. The top-tier enterprises in the EU generally have a long history of development. Through prolonged development, especially in building and enhancing core competitiveness, they have formed distinctive cultural characteristics and thinking patterns unique to Europeans. For example, leveraging the advantage of innovation to gain market dominance for products; implementing differentiation strategies to help small and medium-sized enterprises win in fierce market competition; attracting customer favor with the intrinsic culture of brands; fostering core competitiveness through a corporate culture that blends freedom and rigor; and promoting global market competitiveness with a "people-oriented" approach. The above are introduced and explored in detail in this book in the form of classic cases.
This book focuses on introducing the basic concepts, key focus areas, and general implementation steps for building and enhancing corporate core competitiveness of 19 top-tier EU enterprises, illustrated with comprehensive factual examples. This is highly necessary for Chinese enterprises to learn from and adapt to the greater challenges and opportunities they face in the new century. By learning from the successful practices of top EU enterprises, we can build the core competitiveness of Chinese enterprises.