Adverse effects of advertising

Author: Li Xinpin
Publisher: Jingguan Publishing House
Publish Date: 2005-08-01
Features: This is Li Xinpin's latest masterpiece in advertising copywriting after the bestsellers The Side Effects of and Continuing the Love of Words. Although it's a book about advertising copywriting, Li Xinpin's unique arrangement of text draws readers into his textual labyrinth, where they become lost and reluctant to find an exit, making it impossible to distinguish between advertising copy and a short love story. Carefully crafted advertising is superior to poorly made literature, and advertisers with a conscience are more ethical than writers without one. I am not the Governor of the Central Bank, so I cannot interfere with the depreciation of the New Taiwan Dollar, but as a writer, I am delighted to see someone step forward to save the crisis of literary depreciation. A good book is like a strong currency that enriches the soul, because it spares no ink, making every word a gem. Roland Barthes said, "The pleasure of reading is like the pleasure of making love." Reading Li Xinpin's copywriting is like experiencing a very easy side effect, bringing spiritual pleasure twice. —— Ye Minzhen, Executive Creative Director of Baiti Advertising Company
This book meticulously records the emotional intersections of bookstores, books, and people, divided into nine major themes:
【Old Books · Old Goods · Old Feelings】
【Admiring the New · Nostalgia · Moving to a New Place and New Love】
【Bookstores · Birth · Genesis】
【People · Books · Book Fairs】
【Readers · Portraits · Collective Interest】
【Politics · The Public · Resurrection Chronicle】
【Events · Ceremonies · How People Treat Each Other】
【Festivals · Privileges · The Name of Carnival】
【Cities · Fashion · Connoisseurship】