Strategic Innovation

Author: Evan M. Dudik (USA)
Publisher:
Publish Date: 2003-03-01
Features: In today's era where books on strategy are as numerous as the sands of the desert, we need strategic innovation even more. With a multitude of viewpoints and conflicting opinions, it is easy to feel overwhelmed. At this point, we need a unifying theoretical framework that provides new methods and tools for formulating corporate strategy, grounded in reality and elevated in theory. This book includes the essential tools for analyzing existing corporate strategies and developing new ones with greater chances of success. These tools will help you break free from the dark "Middle Ages" of strategy and enter a new era of "strategic innovation."