New Technology Development Management

Author: WM.E. Schuder and J. Daniel Sherman
Publisher:
Publish Date: 2001-01-01
Features: This book provides authoritative guidance on the development management of high technologies. Nearly 20 of the most representative technical management experts in the United States have gathered their extensive knowledge and experience to present you with a comprehensive, well-integrated, and instructive book for the first time. This book helps in effectively managing new technologies throughout the entire product development process. From generating a feasible product idea to launching the product into the market, this in-depth research will guide you step by step through the life cycle of a new product/technology development, demonstrating various methods that have been proven to manage the activities required at each stage of the process. You will find comprehensive and detailed discussions on various perspectives of technical management, including:
Defining new products and technologies
Positioning new technologies in the market and for customers
Organizational management of technology and innovation
Management of technical personnel and project teams
New product development process
Transformation of R&D and manufacturing capabilities
By utilizing real-world industrial case studies, this book thoroughly explores key concepts and proposes how engineering, R&D, and marketing managers can apply these concepts to their own companies.