Network media

Author: Xu Rongsheng
Publisher:
Publish Date: 1999-11-01
Features: This book introduces the basic concepts and related technologies of network media, primarily focusing on the introduction of network media concepts, analysis of phenomena, explanation of issues, and related technology discussions, along with successful cases and development prospects of network media in China. The book is divided into two parts: the first part is the Foundation Section, consisting of nine chapters, including: The Birth and Development of Network Media, Characteristics of Network News Media, Classification of Network Media, Network Advertising—Business Opportunities of Media Websites, The Impact of Network Media on International News Information Dissemination, Problems and Countermeasures of Network Media. The second part is the Technology Section, consisting of seven chapters, including: Network Media Site Construction Technology, Network Media Information Release Technology, New Information Production and Release Technologies, Network Media Database Technology, Network Media Threat Analysis, Network Media Case Prevention, Network Media Case Solutions. This book is suitable for all individuals concerned with the development of network media in China, particularly valuable for employees of media websites, related industry professionals, and faculty and students of journalism schools. Targeting the readers of this book, it emphasizes the concepts of network media, relevant terminology, and the latest advancements and dynamics in cutting-edge technologies. The content is designed to be insightful yet accessible, emphasizing scientific rigor and practicality, with selected examples provided for reference. This book serves as a practical reference for network media professionals and information-era entrepreneurs, and everyone can benefit from sharing experiences, maximizing the book's value.