IBM On-Demand Solutions

Author: Sera
Publisher:
Publish Date: 2006-08-01
Features: This book presents to readers the experiences of IBM itself and its clients who have successfully achieved corporate transformation with the company's help. IBM's rich experience in collaborating with customers worldwide covers successful examples of its partnerships with various industries. Through these writings, the authors demonstrate how businesses can expand sales and increase profitability by implementing a series of solutions. The book is highly readable, and authors Sera and Stone offer original insights on the following aspects: why businesses need to provide solutions to maintain competitiveness; why customers need to purchase solutions; what businesses need to do when transitioning from providing products and services to creating and delivering solutions; how to learn from the experiences of major solution providers; how to uncover true customer value; and how to leverage transformation to create new market spaces. For all business leaders, sales and marketing personnel, and those working to improve corporate operational efficiency, this book will be an enlightening work. If what this book says is exactly what your business needs to do, then please believe that this important work is your first choice for reading. This book presents to readers the experiences of IBM itself and its clients who have successfully achieved corporate transformation with the company's help. IBM's rich experience in collaborating with customers worldwide covers successful examples of its partnerships with various industries. Through these writings, the authors demonstrate how businesses can expand sales and increase profitability by implementing a series of solutions. The book is highly readable, and authors Sera and Stone offer original insights on the following aspects: why businesses need to provide solutions to maintain competitiveness; why customers need to purchase solutions; what businesses need to do when transitioning from providing products and services to creating and delivering solutions; how to learn from the experiences of major solution providers; how to uncover true customer value; and how to leverage transformation to create new market spaces. For all business leaders, sales and marketing personnel, and those working to improve corporate operational efficiency, this book will be an enlightening work. If what this book says is exactly what your business needs to do, then please believe that this important work is your first choice for reading.