Visual Communication Design

Author: Yu Yonghai, Zhou Xu, Editors
Publisher:
Publish Date: 2006-05-01
Features: This book is a national-level planning teaching material for the 15th Five-Year Plan in general higher education, specifically written for undergraduate industrial design and art design majors. Using this textbook requires students to master basic graphic knowledge and expression techniques, as well as possess certain creative thinking abilities. Prior study of design foundation courses (e.g., composition) and proficiency in computer design skills are recommended. The book is divided into 12 chapters, organized into 3 parts, corresponding to three levels of teaching. The first four chapters cover the basics of visual communication, focusing on the design expression of visual information. The middle four chapters focus on improvement, cultivating students' ability to control the overall composition. The last four chapters are dedicated to application and practice, enhancing students' understanding and application skills in visual communication design from different perspectives. The three parts progress systematically in content and cover the majority of the scope of visual communication design. This book can serve as a teaching material for visual communication design courses and is also suitable for self-study or reference for those interested in graphic design.