Color design

Author: Li Liangzhi
Publisher:
Publish Date: 2006-05-01
Features: This book is a national-level planning textbook for the "Tenth Five-Year Plan" of general higher education. It adheres to the principle of integrating theory and practice, using systematic theory, information theory, functional theory, cybernetics, and art theory as the theoretical framework and supporting system for color design. Corresponding to the five methodologies, it establishes five major design disciplines: Color Engineering, Color Communication, Color Ergonomics, Color Semantics, and Color Aesthetics. It further proposes a tripartite product color design conceptual model integrating functional color, market color, and structural color. Its practicality lies in enriching the techniques and technologies of color design, along with a wealth of examples and visual materials related to the application of color design in graphic design across three fields: product design, environmental design, and public facilities and industrial design. The book consists of seven chapters, including Color and Design, Color Design Methodology, Color Design Procedures and Principles, Color Design Conceptual Model, Color Design Techniques, Color Technology, and Practical Color Design. This book can serve as a textbook for industrial design programs in higher education institutions and is also suitable for other relevant programs in different universities.