Winning Strategies for Small Business Marketing

Author: Ying
Publisher:
Publish Date: 2002-10-01
Features: There are many books about small businesses on the market, but few truly provide an in-depth understanding of the diverse situations of small businesses. The author has been working in the business world for 25 years and, in his book, first establishes three fundamental principles of marketing: 1. Learn to be different; 2. Find market gaps; 3. Consider customer interests. Based on this, he proposes many important and innovative marketing concepts, such as "Increasing customer loyalty to the business is the key to marketing." He also provides a detailed introduction to various marketing strategies and practical techniques, such as developing key customers, and supports them with a wealth of creative case studies, making the book widely popular among business circles in Europe and America.