Behavioral Finance Tutorial

Author: Su Tonghua / Country: Mainland China
Publisher:
Publish Date: 2006-06-01
Features: This book begins with the definition of behavioral finance and explores the judgment and decision-making behavior of normal yet irrational financial actors in real financial markets. The book is divided into five modules: The first module introduces the research objects and methods of behavioral finance; the second module focuses on individual decision goals and decision-making styles; the third module examines the evaluation and judgment of individual investors; the fourth module studies the investment behavior and market behavior of non-natural entities such as institutional investors, public companies, and closed-end funds; the fifth module explores the Efficient Market Paradox, behavioral asset pricing and portfolio theory, and behavioral investment strategies. The book emphasizes both theory and practice, presents content in an accessible and clear manner, with fluent language, detailed and comprehensive material, and a well-structured outline.