Promote Yourself - Face-to-Face with the President's Advisor

Author: (USA) Ak Ruscigno
Translator: Energy Propagation / Country: United States
Publisher:
Publish Date: 2006-07-01
Features: Regardless of how diverse marketing theories may be, there is one common point: almost all marketing experts agree that "before selling a product, one must first sell oneself." What does selling oneself mean? Selling oneself, also known as self-promotion, is the process of earning others' recognition, respect, trust, and acceptance through one's own efforts. It is not difficult to sell oneself, but to artfully sell oneself and make others willingly accept you requires learning and training. – Preface to "The"
Ak Ruscigno, one of the most renowned communication consultants in the West, is a consulting master appreciated by the President. This book is a distillation of his two decades of experience in interpersonal communication and interaction. Starting with establishing the correct mindset for self-promotion and supplemented by numerous practical examples, the book comprehensively and systematically elaborates on the methods of selling oneself, as well as the techniques for self-promotion in different settings such as speeches, media interviews, meetings, and negotiations. It also clarifies common communication misconceptions, allowing you to receive systematic communication skills training without leaving your home.