Marketing Management Process Design and Work Standards

Author: Sun Zonghu, Cheng Shuli / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: This book introduces the workflow of various marketing stages in marketing enterprises in the form of flowcharts and work standards. The main content includes flowchart drawing, basic management processes of marketing enterprises, marketing strategy and marketing plan formulation management processes, product management processes, promotion and advertising management processes, marketing process management processes, marketing control management processes, customer and after-sales service management processes, and marketing information management processes. The target readers of this book are middle and senior management personnel in enterprises, marketing supervisors, marketing management process designers, university teachers and students, and process management training and consulting personnel. This book introduces the workflow of various marketing stages in marketing enterprises in the form of flowcharts and work standards, covering main content such as flowchart drawing, basic management processes of marketing enterprises, marketing strategy and marketing plan formulation management processes, product management processes, promotion and advertising management processes, marketing process management processes, marketing control management processes, customer and after-sales service management processes, and marketing information management processes. The target readers of this book are middle and senior management personnel in enterprises, marketing supervisors, marketing management process designers, university teachers and students, and process management training and consulting personnel.