Management Communication - The Cornerstone of Successful Management

Author: Wei Jiang, Yan Jin, et al. / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: What is management communication in the context of Chinese culture? Does management communication have a systematic structure? The authors' answer is: The essence of management communication should be putting oneself in another's shoes; one must not forget the cultural background during the communication process. This book continues and deepens these two points. Part I proposes basic concepts of management communication and discusses "how to put oneself in another's shoes" from three aspects: constructive communication, audience analysis, and self-analysis. Part II and Part III combine concepts and skills. For individual communication skills, they explore written communication skills, speech and visual aids in oral communication, listening skills, and job interview skills; for organizational communication skills, they cover communication environment information and strategies, conference organization and communication, ethics and organizational communication. Part IV focuses on communication topics, analyzing skills in crisis communication, cross-cultural communication, communication with the media, negotiation techniques, and conflictual communication. To achieve effective communication, it is necessary to start with practical issues, analyze basic concepts and methods, combine real-life experiences and self-assessment, and then return to practice. Therefore, in the content arrangement, the authors have designed engaging examples and cases, situational simulations, self-assessments, and reflective cases, which not only help teachers in teaching but also enhance the self-study and readability of the textbook.