IDG New Economy Business Practice Dummy Series 10 -- How to Do Well in Online Sales

Author:】Leslie Hett Landquist (USA)
Publisher:
Publish Date: 2000-06-01
Features: The internet, as a global trend, has permeated all industries and even every aspect of people's daily lives. Especially e-commerce has provided business opportunities for those who wish to leverage the internet for online sales. This book, starting from a practical perspective, comprehensively and systematically discusses some urgent and pressing issues in online sales. The content is practical, easy to understand, and emphasizes the combination of examples and theoretical analysis. The book is divided into seven parts and twenty-one chapters:
Part 1: Building a Sales Site – Outlines the blueprint for online business and introduces the essential elements of a successful online store.
Part 2: Laying a Solid Foundation for Online Sales – Explains how to choose hardware and software, the techniques for configuring sites of different scales, and advice on managing and maintaining sites.
Part 3: Creating Sales Content – Introduces methods for creating professional-level sales content to attract customers to return.
Part 4: Making Your Website More Powerful – Presents effective methods for promoting your site, helping to grow your business.
Part 5: Accepting Online Payments – Covers the use of e-cash and online credit card purchases, as well as security protection issues.
Part 6: Finding Necessary Laws – Lists relevant legal clauses for online sales.
Part 7: Ten Principles, Ten Methods, and Ten Pitfalls of Online Sales – Introduces ten principles, ten methods, and ten common pitfalls in online sales.
Additionally, the book includes a wealth of practical website resources for quick reference and comes with a CD-ROM for hands-on learning. This book can serve as a textbook for business management majors or as a reference for business managers.