IDG New Economy Business Practice Dummy Series 8 -- How to Do Well in Online Marketing

Author: Liu Deqian
Publisher:
Publish Date: 2000-06-01
Features: This book starts from the practical aspects of management and presents the fundamental strategies of enterprise management in a lively and humorous style. It begins with how a manager should start, covering basic skills such as planning and delegation in enterprise management. In the personnel section, it elaborates on how to recruit employees and help them strive for excellence. In the core management section, it discusses setting corporate goals, quantifying them, and how to conduct performance evaluations. The book emphasizes how managers and employees, as well as managers among themselves, can communicate effectively and how to build a highly competitive team.