IDG New Economy Business Practice Series 7--How to Do Well in Marketing Management

Author: Dong Aizhi
Publisher:
Publish Date: 2000-06-01
Features: Marketing is rich and diverse, widely prevalent, and is one of the most important aspects of modern business activities. Therefore, effective marketing is crucial for businesses. This book provides a comprehensive and detailed description of marketing activities from four perspectives: the formulation of marketing goals and plans, the application of marketing techniques and strategies, the operational forms and implementation process, and the "ten tips and ten taboos" in marketing. The book emphasizes the combination of theory and practice, featuring fresh content and simple methods, making it particularly suitable for marketing professionals in small, medium, and large enterprises, as well as for plant managers (managers). In the tide of the modern market economy, having this book will empower you like a tiger; after reading it, your marketing efforts will be halfway to success.