Street Survival Wisdom

Author: Hu Yong
Publisher:
Publish Date: 2006-07-01
Features: After more than 20 years of market testing, Chinese enterprises have not established entirely new modern marketing concepts and systems. Instead, elementary market competition tactics like "price wars" and superficial marketing strategies like "idea hype" have been escalating. After a flurry of ideas and dramatic price drops, we have every reason to ask: Do Chinese enterprises still have one or two modern marketing tools? Competition is becoming increasingly fierce, profits are growing increasingly thin, customers are becoming increasingly discerning, and success is growing increasingly elusive. In this grim situation, where are the marketing opportunities for Chinese enterprises? The problem seems complex, but the answer is actually simple. That is: return to common sense, practice the "business acumen" that street vendors to rural shoe stores and even Fortune 500 companies adhere to. Learn the language of business in practice, cultivate business sensitivity, until basic business principles become an instinct. Street Wisdom tells you: how to fill the gaps in competition; how to cross the chasms in the market. What's important is that you fill the gaps in customers' minds and cross the chasms from concept to value. Foolish companies ignore customers! Smart companies meet needs! Great companies create markets! After more than 20 years of market testing, Chinese enterprises have not established entirely new modern marketing concepts and systems. Instead, elementary market competition tactics like "price wars" and superficial marketing strategies like "idea hype" have been escalating. After a flurry of ideas and dramatic price drops, we have every reason to ask: Do Chinese enterprises still have one or two modern marketing tools? Competition is becoming increasingly fierce, profits are growing increasingly thin, customers are becoming increasingly discerning, and success is growing increasingly elusive. In this grim situation, where are the marketing opportunities for Chinese enterprises? The problem seems complex, but the answer is actually simple. That is: return to common sense, practice the "business acumen" that street vendors to rural shoe stores and even Fortune 500 companies adhere to. Learn the language of business in practice, cultivate business sensitivity, until basic business principles become an instinct. Street Wisdom tells you: how to fill the gaps in competition; how to cross the chasms in the market. What's important is that you fill the gaps in customers' minds and cross the chasms from concept to value. Foolish companies ignore customers! Smart companies meet needs! Great companies create markets!