Chinese-style PR

Author: Da Long
Publisher:
Publish Date: 2006-07-01
Features: Chinese-style PR concepts and methods, endorsed by seasoned Chinese PR professionals and journalists, a proven way to double corporate media exposure, knowledge is first, relationships second. Recommended by Li Daoyu, President of the China International Public Relations Association; Preface by Zheng Yanong, Vice President of the China International Public Relations Association. Building effective media relationships through professional methods is an important component of the standardized development of public relations. This book offers insightful discussions on this topic and is highly recommended. — Li Daoyu, President of the China International Public Relations Association and former Ambassador of the People's Republic of China to the United States
Comments from other seasoned Chinese PR professionals and journalists:
Finally, there is an original PR book that fits the Chinese context. — Liang Yun, PR Manager, P&G China
As Mao Zedong once said, "Revolution is not about hosting banquets." PR is not just about hosting banquets either. To truly excel in PR, professionals must have depth, and with depth, they will have direction. And knowledge is a crucial part of that depth. Chinese-style PR is a great book that helps us PR professionals enrich our expertise. — Yang Boning, Director of Communications and Public Affairs, Motorola (China) Electronics Co., Ltd.
This is a highly inspiring book that has given many PR professionals new hope. — Li Xi, PR Director, Sony (China) Limited
This book explains and clarifies what PR is all about. — Xu Lide, PR Manager, IKEA China
This is a powerful work written by a professional who deeply understands the Chinese context and has long been immersed in the fields of PR and media. It not only outlines the fundamental principles of Chinese-style PR but also offers highly practical advice for practitioners. — Dong Shi, Director of the Economic Department, China Youth Daily
If PR consultants can practice the approaches advocated in this book in their work, I believe journalists will be very willing to work with them! — Zhu Yu, Director of Domestic News, Xinhua News Agency
This is a work that provides advice and methodologies specifically tailored to the unique Chinese PR industry. The book offers an objective and in-depth analysis of the current state and pressing issues in the Chinese PR industry, criticizing certain practices that rely on personal connections and relationships to maintain ties between PR firms and media outlets, and simply measuring success by the number of published words. The author argues that PR firms must base their work on thorough research and understanding of their corporate clients, the industry, target audiences, markets, media, and journalists. With a professional attitude and innovative methods, they should serve as bridges between businesses and media, strategic partners for companies, and contributors to their healthy development.
In the book, the author summarizes the best practices of the Chinese PR industry based on years of experience. The 15 PR tools presented are highly practical and actionable, and any one of them can be directly applied to PR work to significantly improve professionals' capabilities and performance.