COLOR STRATEGY - The Business Application of Color Design

Author: (Japan) Namiya Nobuyoshi
Publisher:
Publish Date: 2006-07-01
Features: The works included in this book are all accompanied by impression positioning. In a certain sense, this is the foundation of these works. It is based on scientific data of color symbolism and draws conclusions from the charts created. It is astonishing that excellent works can all be located on a coordinate system. This is something refined through years of research and has been proven to be a scientific approach to color selection. Just look at the impression positioning of commercial products and advertising works without a strong appeal, and you will find that most of them are vague in terms of persuasion, incentives, and information delivery. Color cannot be chosen based on intuition. Although we call it color sense, it is actually based on scientific principles. Therefore, the decision of color should not be based on personal preferences of the design task, but rather on the information obtained from the target consumers of the product to determine the appropriate color. Color has the power to captivate. If this power is used as a strategy, it can increase sales.