The Traditional Builder of Broadcasting - An Interpretation of American Columbia Broadcasting Company

Author: Zhou Xiaopu
Publisher:
Publish Date: 2006-04-01
Features: This book provides a detailed introduction to the development history of CBS (Columbia Broadcasting System), its star journalists and hosts, famous programs, as well as the management experience and relevant mass communication laws of CBS, painting a relatively complete picture for readers. The author adopts a combination of "long focus" and "close-up" approaches, offering both a macro perspective on CBS's history and a meticulous analysis of key cases. Based on respect for history and a foundation in tradition, it delivers a three-dimensional interpretation of CBS. On one hand, the book offers readers valuable traditions and experiences in radio and television programs; on the other hand, it presents rational analysis and calm reflection on the industry and development of CBS.