International Business Negotiation Practice

Author: Han Yuzhen
Publisher:
Publish Date: 2006-06-01
Features: This textbook is written based on the author's years of teaching experience and in-depth research in the field of international business negotiation. It primarily includes: the concept, types, and procedures of business negotiation; preparation before negotiation; negotiation psychology and behavior; negotiation strategies and techniques; negotiation body language; as well as negotiation etiquette and courtesy. In summary, the writing of this book emphasizes the following characteristics: (1) Innovation. This textbook not only learns from and incorporates the essence of domestic and foreign works but also references the latest research findings and new content, striving to break away from the traditional model of purely introducing theories. It focuses on integrating, summarizing, and synthesizing various theories and practical case studies to form a relatively complete system that organically combines theory and practice, demonstrating strong scientificity, systematicity, practicality, and forward-thinking. (2) Specialization. The textbook has unique features in its structure, emphasizing case-based teaching and skill training. It organically combines learning, exploration, training, and expansion, enabling students to improve their autonomous learning abilities while acquiring knowledge. (3) Practicality. The textbook emphasizes practicality, striving to simplify complex issues, visualize dry principles, and systematize scattered problems in its content introduction. It can serve as a textbook for students in higher vocational and technical colleges, adult higher education institutions, and regular universities. It is also suitable for enterprises, companies, and various types of management personnel to learn about business negotiation knowledge and participate in continuing education training.