Advertising design - (includes 1 CD)

Author: Ding Jianchao, Wang Jianbai / Country: Mainland China
Publisher:
Publish Date: 2006-05-01
Features: This book combines the strengths of similar publications, starting from the basics and introducing a large number of outstanding domestic and international graphic advertising works. It clearly explains the role of advertising design in modern society. While appreciating excellent advertising works, it also provides readers with new insights and understanding of advertising design. The book covers the history of advertising design, advertising objectives and strategies, as well as the design process. It thoroughly explains the fundamental design principles and creative concepts of advertising text, color, illustration, layout, corporate brochures, posters, newspaper advertisements, journal advertisements, and outdoor advertisements. Nearly 300 classic advertising design works and their design critiques closely integrate advertising design theory with creative practice, making the text (visually engaging and complementary).
A companion CD is included with the book, featuring nearly 300 electronic versions of classic advertising design works. This is one of the most practical features of the book. It is suitable for students of art design, visual communication, and computer art majors in art colleges across the country, as well as self-taught individuals in the field of art design.