Prince Yuan Graphic Design Tutorial

Author: Lü Jingren
Publisher:
Publish Date: 2006-05-01
Features: The Book Design Tutorial by Lü Jingren: For a long time, books have been considered as flat visual carriers, thus confined within outdated thinking about bookbinding. Designers create images and text collages on computers, and students view book design merely as a game of composition within layouts, often wrapping a three-dimensional book with a flat cover. I believe book design should be a three-dimensional way of thinking, a "building" that shapes three-dimensional space by infusing it with the concept of time. It not only creates the form of a book but also, through design, allows readers to experience mutual influence and interaction between the book and themselves during the reading process. Creating the beauty of a book lies in understanding the characteristics and essence of this medium for communication. It is essential to grasp the design principles of books. Books are not static decorative objects. As readers flip through them, they communicate with the book and create interaction. The book becomes a dynamic life form that transcends time and space. Readers gain profound insights, the pulse of life, wisdom, and inspiration, as well as the triggering of imagination. They experience the expression of emotions, the rules of visual communication, and the aesthetic beauty of images and text, thereby enjoying the pleasure of reading. While conveying content, book designers never forget to create a design that moves from the whole to the details, from chaos to order, from space to time, from abstraction to materialization, from logical thinking to hallucinatory reverie, and from book form to communication context. This is a poetic, (sensory creation) process rich in poetry and a philosophical process of order control. I require students not just to arrange provided materials but to have the awareness to recreate original information, seek cultural elements related to the text, introduce visual imagination that elevates the meaning, and provide the crucial "time" element that inspires readers' perceptions during the use of the book, along with the diverse application of book design language. Book design should hold the same value as its content. The book should become a spiritual sanctuary where readers resonate, which is the core of this course.