Culture Series of Huicai - Motivating Marketing - The Inner Secrets of Word-of-Mouth Communication

Author: Huang Ronghua
Publisher:
Publish Date: 2005-05-01
Features: Ideal is not lofty, nor is it illusory! It exists in everyone's life, guiding people forward. Word-of-mouth is an ancient form of "media" and a unique marketing channel, while influence is the internal trigger of word-of-mouth communication, the key to successful word-of-mouth marketing. This book is a comprehensive exploration of the theory and practice of influence marketing. It systematically proposes the theory of influence marketing for the first time, delves into the essence of influence marketing, and distills and discusses how to initiate influence marketing, as well as the five steps of influence marketing. At the same time, the author summarizes and refines word-of-mouth communication. The book strives to combine theory with practice, citing numerous classic cases of influence marketing to inspire readers' thinking from a broader perspective, allowing them to benefit from influence marketing.