Management: Mission, Responsibility, Practice (Mission Part)

Author: (American) Peter Drucker
Publisher:
Publication Date: 2006-06-01
Features: "Reading Drucker's books is a pleasure and often brings a sense of enlightenment." — Zhang Ruimin, Chairman of Haier Group "All managers in the world should thank this person, as he devoted his entire life to clarifying the role of people and organizations in our society. I believe Peter Drucker has been more effective than anyone else in achieving this." — Jack Welch, Former CEO of General Electric "Among all management books, Drucker's works have had the deepest impact on me." — Bill Gates, Chairman of Microsoft "Drucker is a hero in my heart. His writings and thoughts are very clear and stand out among the crowd that blindly pursues trendy ideas." — Andy Grove, Chairman of Intel "This book is a landmark of epoch-making significance in the field of management research. The content it covers is crucial for all managers, regardless of their functional field or the size of the organization they serve." — Choice magazine
Originating from management practice, its effectiveness has been proven and affirmed, making it the core of management practice. Tested by management professionals, it is both profound in meaning and easy to understand and grasp. The book systematically explores and reveals issues such as business performance, the performance of service organizations, effective work and achieving success for employees, social impact and social responsibility, the work of managers, management skills and organizational management, the tasks and organization of top-level managers, strategy and structure, and more. It delves into topics such as the mission of the enterprise, the responsibility of the enterprise, the responsibility of employees, employee assets, knowledge workers, management by objectives, decentralized management, organizational design, scale, multinational companies, growth, and innovative new organizations.
The 20th century's most important and unique contribution of management was to increase the productivity of manual labor by 50 times; in the 21st century, management can contribute to enhancing the productivity of knowledge work and knowledge workers. Therefore, management is a noble mission. Management requires setting goals in eight areas: marketing, innovation, human resources, capital resources, material resources, productivity, social responsibility, and profit. Among these eight goals, three types of balance should be achieved. The focus of management is to make work productive and employees achieve a sense of accomplishment. Management needs to be supported by social impact and social responsibility.