M-commerce

Author: Yuan Yifei
Publisher:
Publish Date: 2006-06-01
Features: Mobile commerce is a rapidly developing application field in recent years. China has the world's largest mobile communication market and is also a leading country in the application of mobile commerce. However, in terms of research and education in mobile commerce, it is relatively lagging. This book is dedicated to comprehensively introducing related issues of mobile commerce, systematically covering basic concepts of mobile commerce, fundamentals of mobile communication technology, mobile commerce value chain and business models, mobile commerce applications, mobile commerce security and privacy, as well as theoretical research in mobile commerce, and strives to reflect the development of mobile commerce in China. This book is suitable as a reference for managers, researchers, and engineering technicians in the fields of systematic development, operational management, computer science, and information management. It can also serve as a textbook for graduate students and senior undergraduate students in relevant disciplines.