Virality - Corporate Media Strategy

Author: Guo Mingquan
Publisher:
Publish Date: 2006-05-01
Features: In this information age, businesses cannot do without the media and need to learn how to engage with journalists. So, does effective communication guarantee success? Every business should recognize that the relationship between a company and the media is one of mutual benefit. If a journalist doesn't cover you, the media suffers no loss, but from the other side, the business may face potential losses. So, how can we prepare thoroughly to communicate with the media? What strategies and skills are needed when dealing with journalists? It's worth noting that a seasoned media professional, after reading the preliminary draft of this book, sincerely remarked: "Nowadays, businesses place great importance on their relationship with the media, and yet they have a whole set of outdated practices. The institutionalization of media-business relationships is severely lacking. In industry terms, the media environment is 'hypoxic,' and everyone is trapped in a 'red ocean.'" In truth, I deeply resonate with this sentiment. Nowadays, businesses of all sizes and strengths prioritize corporate culture construction, while, comparatively, the corporate culture development within media organizations is disorganized. In summary, the author will continue to observe the various changes in industries affected by 'communication power' to further refine the principles of 'Communication Power' in a more scientific manner.