Chinese Business Soul - 18 Concepts for Doing Business in China and 123 Cases

Author: Sun Jian
Publisher:
Publish Date: 2006-04-01
Features: In recent years, Chinese classical thought books, represented by The Art of War, have become quite popular abroad, especially in neighboring Japan, where many large enterprises regard The Art of War as a mandatory reading for senior management. Foreign scholars have also paid close attention to ancient Chinese business philosophies. Japanese scholar Murayama Atsushi once said, "I hope my Chinese friends will not think that only foreign novel concepts and mysterious mathematical formulas are scientific on the path to modernizing Chinese business management. The culture accumulated by the Chinese nation over thousands of years is also a grand source for achieving this goal." Therefore, this book will discuss 18 business philosophies that have significantly influenced Chinese enterprises and entrepreneurs from ancient to modern times, hoping to provide some assistance to Chinese businesses in the future. The main content of this book, broadly speaking, can be summarized into three aspects: corporate development strategy, business operation strategy, and market strategy, covering these 18 influential philosophies on Chinese business operations. As a book that combines business philosophies with successful case studies, its primary target readers are private entrepreneurs who have already started their businesses, mid-to-high-level managers of state-owned enterprises, and those aspiring to start their own businesses. Of course, it is also an excellent teaching material for case studies for MBA, EMBA, and course participants, as well as researchers in the field of business management.