Win-Win - Large Customer Management (Boundless Marketing Library)

Author: Wang Yi
Publisher:
Publish Date: 2006-05-01
Features: This is a book about key account management. Building on the research of predecessors in key account management, this book proposes a win-win target-oriented key account management strategy, known as the pyramid model of key account management. It manages key accounts from three aspects: values, management models, and execution systems, thereby achieving mutual benefit, harmonious coexistence, and collaborative progress between suppliers and key accounts. Values, management models, and execution systems form an organic whole and are mutually unified. Values serve as the guiding ideology and fundamental direction of key account management; management models are an indispensable condition for key account management; and execution systems are the guarantee of success in key account management. This book can provide valuable insights and references for industry professionals in the field of key account management.
This is reflected in the win-win target-oriented approach to key account management, which not only aligns with the prerequisites for business partner cooperation but also conforms to the development trend of a harmonious society. It is reflected in the pyramid model of key account management, which not only involves the corporate culture level but also integrates management and operational levels. It is reflected in every viewpoint, which not only includes theoretical discussions but also elaborates on corresponding actionable tools. It is reflected in the overall content arrangement, which includes concise and accurate text as well as clear and readable figures and tables. It is reflected in the writing style, which combines rigorous academic content with engaging marketing parables, constantly stimulating readers' thinking and wisdom.
With "win-win" as the goal, as an important concept in key account management, it will undoubtedly guide readers in solving one key account management challenge after another. The path will become smoother, and the prospects will grow broader.